SEO Strategy

Owned by Audrey Altman (Unlicensed)
Last updated: Sept 04, 2015
1 min read

This document is in draft and is subject to change.

Keywords

  • Popular keywords and phrases for primary source sets in general (source: Google Trends, Google autocomplete)
    • primary source
    • primary document
    • lesson plan
    • lesson plan example
    • lesson plan sample
    • lesson plan template
    • curriculum planning tool
    • teaching tool
    • online teaching tool
    • teaching guide
    • teacher guide
    • classroom activity
    • classroom activity ideas
    • fun classroom activity
    • discussion questions
    • discussion topics
    • history
    • american history
    • english
    • literature
    • guided research
    • guided analysis
    • middle school
    • high school 
    • undergraduate
  • Each set will also have subject-specific keywords
  • Where to use these keywords
    • URLs
    • Title tag (especially at beginning)
    • Meta description tag (especially at beginning)
    • Headers (especially at beginning)
    • First paragraph of content (especially first sentence)
    • Last paragraph of content
    • Image file names and alt tags
    • Anywhere in the content (optimally 2-5%)

Web pages

  • Good HTML structure
  • Descriptive, human-readable URLs
  • Images should have descriptive names and alt tags
  • Make all pages mobile compatible
  • Specify canonical link for any pages that might have additional params (ie. filters)
  • Include unique title and meta description tags for each page
  • Code schema.org markup into HTML pages
  • Optimize page load time

Site structure

  • Make sure primary sources sets get included in XML sitemap
  • Breadcrumbs
  • Maximize internal links to primary source sets
  • Clean up broken links
  • Shallow nesting in sitemap (primary source sets nested directly under root URL)

Server settings

  • Support If-Modified-Since HTTP header

Content

  • High reading level
  • Free of spelling/grammatical errors
  • Quality outbound links
  • Audio and video content
  • Site research sources

Marketing

  • Links from other high-authority sites
    • Our social media sites
    • Guest blog?
    • Other opportunities to promote primary source sets on other websites?

Analytics

  • Track time spent on page, bounce rate, exit rate