This document is in draft and is subject to change.

Keywords

Web pages

Good HTML structure
Descriptive, human-readable URLs
Images should have descriptive names and alt tags
Make all pages mobile compatible
Specify canonical link for any pages that might have additional params (ie. filters)
Include unique title and meta description tags for each page
Code schema.org markup into HTML pages
Optimize page load time

Links from other high-authority sites
- Our social media sites
- Guest blog?
- Other opportunities to promote primary source sets on other websites?