Develop website and communication channels (ie social media presence). Channels should be seamless, accessible, opt-in Identify key audiences Create and continuously update a calendar of events (conferences, expos etc.) and a list of ambassadors who would go to these events Build a repository to preserve, curate and promote practices and ideas Provide a channel for libraries to articulate and prioritize their needs with regard to ebooks and econtent Provide visuals (i.e. infographics) and talking points - Advocate for specific standards in the industry
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